Sivaraj is the Managing Director of Uravu Eco Links Ltd. He coordinates all the company’s activities – construction, bamboo trading, training, workshops and community tourism.

He has 20 years of experience in the bamboo sector and is one of the founding members of the charitable trust Uravu Indigenous Science and Technology Study Centre (Uravu). He has been a trustee since 1996 and is currently Uravu’s secretary. Furthermore, Sivaraj is a member of the Kerala State Bamboo Mission and serves as an advisor in the Maharashthra Bamboo Development Board.

He also played a vital role in the formation of the Uravu-Kabani Homestay project of Thrikkaipetta, which has been operating successfully since 2008. A member of the Steering Committee since the beginning of the Responsible Tourism Initiative in Kerala, he maintains close ties with the Kerala Institute of Tourism and Travel Studies (KITTS) and the Department of Tourism, Kerala. Sivaraj also co-operates actively with governmental, industrial and civil society stakeholders.